About SNICKERS.
BEHIND THE BAR.
The most satisfying story ever told.
1930
The very first SNICKERS Bar, named after the family horse, was manufactured in Chicago, US, and sold for five cents.
1979
SNICKERS is first made in Australia’s newly commissioned chocolate factory, located in Ballarat, Victoria.
2010
The award-winning “You’re not you when you’re hungry” campaign is created and celebrated.
2012
The SNICKERS Frozen range is introduced. Our freezers will never look the same!
2023
SNICKERS 44g and 64g bars transitioned from plastic to kerbside recyclable paper-based packaging.